Flipkart Plans Move into Online Food Delivery Market
Flipkart is considering a move into the online food delivery business, according to a report by the Economic Times. This follows the e-commerce giant’s successful entry into the 10-minute grocery delivery market in late 2024.
Launch Timeline and Strategy
While a full-scale launch is expected late this year or in early 2027, the Walmart-owned company plans to test the service first. A pilot program is expected to launch in Bengaluru around May or June.
Flipkart is currently evaluating how to stand out in the competitive market. Sources suggest the company is deciding between two options:
- Launching a dedicated standalone food delivery app.
- Building a buyer-side application through the government-backed Open Network for Digital Commerce (ONDC).
Flipkart previously explored an ONDC-based food service two years ago, but those plans did not move forward at the time. The company has now begun forming a specialized team to lead this new initiative.
A Growing Market Opportunity
The shift comes as the industry sees significant growth potential. The brokerage firm Jefferies estimates that India’s food delivery market will grow from $9 billion in 2025 to $25 billion by 2030.
Currently, the market is dominated by Zomato and Swiggy. Other players, such as Rapido’s “Ownly” and various ONDC-based startups, are also working to gain a foothold.
Rising Competition and Demand
Competition in the sector is heating up, particularly with the rise of 10-minute “cafe-style” delivery formats. Despite a period of slower growth, industry leaders Zomato and Swiggy reported a surge in demand during the October-December quarter. Zomato saw a 21.3% increase in gross order value, while Swiggy reported a 20.5% rise, signaling a strong recovery in consumer interest.
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